Finding rental property in Kenya via mobile — AI matching + instant reservations

Finding rental property in Kenya via mobile — AI matching + instant reservations targets a $7.6B = 3.15M rental households in Kenya x $2,400 avg annual rent total addressable market with medium saturation and a year-over-year growth rate of 18%+ digital adoption in real estate transactions; overall urban rental demand 5-8%.

Key trends driving demand: Mobile payments ubiquity -- mPesa/USSD enable instant deposits and escrow for bookings, lowering friction for online reservations.; AI-powered search & vision -- LLMs and image models let users search by photo, conversation or colloquial address terms common in Kenya.; Informal inventory digitization -- landlords list via WhatsApp and social channels; digitizing these yields first-mover advantages.; Short-term/remote-work rentals growth -- hybrid work increased demand for flexible leases and vetted listings in secondary cities..