Fixing LLM hallucinations and broken order flows for Instagram/Messenger merchants

Fixing LLM hallucinations and broken order flows for Instagram/Messenger merchants targets a $6.0B = 30M social sellers x $200 ACV. Instagram reports ~200M business accounts, assume 15% actively selling via DMs or shops (30M). ACV $200 assumes a $15-25/mo plan for SMBs or usage-based fees. total addressable market with medium saturation and a year-over-year growth rate of 25% estimated growth in social commerce and messaging-based customer interactions, driven by platform shopping features and D2C brands moving conversations into chat.

Key trends driving demand: Social commerce growth -- More merchants are selling directly via Instagram and Messenger, increasing volume of purchase-intent chats that need reliable automation; Improvements in RAG tooling -- Off-the-shelf retrieval and embeddings make it practical to ground LLM outputs to live store data; Shift to conversational checkouts -- Customers expect to complete orders inside chat, raising the cost of bot failure for merchants.