Fragmented feedback collection — unify surveys, analytics & action

Fragmented feedback collection — unify surveys, analytics & action targets a $18.0B = 3M organizations x $6K average annual survey/feedback-suite spend total addressable market with medium saturation and a year-over-year growth rate of 12% CAGR for survey & feedback tools and broader CX software.

Key trends driving demand: AI-NLP improvements -- better automatic analysis of free-text enables automated workflows and lower manual tagging costs.; Centralized CX stacks -- companies prefer unified platforms to reduce data silos between product, support, and marketing.; Privacy & compliance focus -- demand for auditable, consented feedback storage increases willingness to pay for compliant solutions.; Self-serve SaaS adoption -- mid-market buyers expect plug-and-play tools with rapid time-to-value..