Executive Summary

E-commerce sellers from 1.5M SMBs up through 10k enterprises lack reliable SKU-level profitability — rising CAC and volatile shipping/freight make static gross-margin views misleading, causing wasted ad spend and continued listing of loss-making SKUs. Merchants and category managers struggle to prioritize acquisition investment and make keep/kill decisions across marketplaces, storefronts and offline channels. Build a SaaS that ingests orders, returns, ad spend, fees, shipping/3PL data and inventory carrying costs to produce a unified per-SKU P&L and automated keep/kill recommendations with confidence scores and suggested actions (reprice, delist, reallocate ad spend, bundle). Integrate with Shopify/Amazon/marketplaces, major ad platforms and 3PLs, model dynamic freight and CAC attribution, and expose simple dashboards plus API outputs for ERP/BI. The timing is attractive: an addressable market of ~1.61M merchants and an $810M weighted ACV opportunity (SMB $300, mid $2,400, enterprise $12,000) meets rising multichannel complexity and ad-cost pressure, and the market scores 83/100 with revenue potential 88/100. Competition is medium, but you can win if you prove measurable ROI at SKU granularity. You’d differentiate by delivering deterministic, real-time SKU profitability (not just visualizations) paired with prescriptive, auditable keep/kill actions and high-fidelity freight and CAC models; the two biggest challenges will be complex integrations and earning trust that your profitability math is accurate enough to act on.

Market Opportunity

Identify SKU-level true profitability and actionable keep/kill recommendations targets a $810M = 1.61M merchants (1.5M SMB + 100k mid-market + 10k enterprise) × weighted ACV (SMB $300, mid $2,400, enterprise $12,000) total addressable market with medium saturation and a year-over-year growth rate of 12% YoY (e-commerce analytics & retail tech growth, Statista/industry reports).

Key trends driving demand: Ad spend and CAC are rising — merchants need SKU-level margin visibility to prioritize profitable acquisition investments.; Multi-channel selling is growing — sellers need unified P&L across marketplaces, direct storefronts and offline channels to make keep/kill decisions.; Supply-chain and fulfillment costs are volatile — dynamic shipping weight and freight cost impacts make static gross-margin views misleading.; AI and data pipelines are lowering the cost of imputing missing operational signals — making predictive SKU-level profitability practical for SMBs..

Key competitors include Helium 10 Profits, Sellerboard, Brightpearl.

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Identify SKU-level true profitability and actionable keep/kill recommendations

Executive Summary

Market Validation

Market Opportunity

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