Low onboarding engagement — replace static decks with watched walkthroughs

Low onboarding engagement — replace static decks with watched walkthroughs targets a $6.0B = 2M businesses × $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 10% YoY (digital adoption & CX tooling growth; industry estimates 2023-2025 across product adoption platforms).

Key trends driving demand: Asynchronous video adoption is rising — buyers prefer short, watchable content over long documents, enabling higher completion rates.; Product-led growth is forcing teams to instrument activation metrics — vendors who close the loop from content to activation create measurable ROI.; No-code/low-code tour builders are commoditizing in-app guidance, increasing demand for differentiated multi-channel onboarding that spans email and in-app.; AI automation for video summarization and script generation reduces content creation friction, making watched onboarding scalable for SMBs..