Make business AI agents reachable via WhatsApp for customer conversations

Make business AI agents reachable via WhatsApp for customer conversations targets a $10.8B = 2.7M businesses × $4K ACV (global businesses that could pay for WhatsApp AI agent + integrations annually) total addressable market with medium saturation and a year-over-year growth rate of 20% YoY — combined conversational AI and business messaging growth (source: Gartner and Juniper Research market estimates).

Key trends driving demand: Messaging-first customer interactions are replacing phone and email for many local businesses — creating demand for WhatsApp-native automation.; LLMs now support reliable multi-turn dialogs and RAG, making automated agents capable of using business data without extensive handcrafting.; BSPs and official WhatsApp API access have matured, enabling standardized integrations and faster time-to-market for products.; Businesses increasingly favor predictable subscription pricing rather than variable per-message costs to forecast support budgets..