Manage delivery operations, drivers, orders and customer communication for local merchants

Manage delivery operations, drivers, orders and customer communication for local merchants targets a $8.4B = 14M restaurants & local retailers × $600 ACV (global SMB delivery ops software) total addressable market with high saturation and a year-over-year growth rate of 12% YoY — based on growth in online food delivery and last-mile logistics tooling (industry reports / Statista).

Key trends driving demand: Multi-channel ordering — restaurants receive orders from many marketplaces and need a single pane to manage them, creating demand for unified order routing.; Shift to in-house delivery or hybrid models — merchants want tools that reduce marketplace commissions and optimize their own fleets.; API-first logistics tooling — low-cost routing and ETA APIs let small teams implement sophisticated dispatch features quickly.; Driver gig economy stabilization — as drivers demand better pay and predictability, merchants need tools to reduce idle time and improve route efficiency..