Executive Summary

Consumers and small businesses who need immediate local help—roadside assistance, home repairs, moves, same‑day delivery and small labor—face fragmented listings, opaque pricing and long wait times; this is a large, addressable problem: 1.5 billion consumers spending roughly $400 per year yields a $600B market. The pain is most acute in dense urban areas and among time‑pressured users (commuters, renters, small businesses) who want reliable, near‑instant capacity rather than scrolling classifieds. The product would be a map‑first, on‑demand marketplace where a customer drops a pin or uploads a single photo to classify the task via computer vision and NLP, receive an upfront effort and price estimate, and immediately see vetted nearby providers and ETAs for instant booking. Live routing and capacity visualization reduce time‑to‑match and deadhead travel, while dynamic dispatch and an initial take rate target of 12–18% create a clear revenue engine. An MVP focused on three high‑frequency categories (roadside assistance, last‑mile heavy delivery, and small home repairs) in a single metro of >1M people will hit density fast and validate unit economics. Timing favors entry: gig labor is mainstream, CV/NLP tooling can triage tasks from a single photo, and real‑time mapping stacks are mature—these trends support the product’s core moats and explain the high market (92/100) and revenue (88/100) scores. Major challenges are maintaining supply quality across local geographies, navigating regulatory patchworks, customer acquisition cost, and the upfront data investment to make CV reliable; differentiation will require rigorous onboarding, safety and insurance primitives, local partnerships and metrics‑driven pricing. Capturing just 1% of the addressable market would correspond to approximately $6B in annual GMV, which underscores the upside if operational execution and trust are achieved.

Market Opportunity

On‑demand, map‑first marketplace for local tasks targets a $600B = 1.5B consumers x $400/year average spend on local on-demand services (roadside assistance, home repairs, moves, delivery, small labor). total addressable market with medium saturation and a year-over-year growth rate of 8% = estimated growth of gig/local services driven by mobile adoption and on-demand preferences.

Key trends driving demand: Gig-economy normalization -- more independent workers and part-time providers make supply elastic and available for ad-hoc tasks.; Computer vision + NLP -- enables automatic task classification, upfront effort estimates, and fraud reduction from a single photo.; Real-time mapping and routing -- instant visibility of local capacity reduces response times and improves matching efficiency.; Embedded payments & identity -- smoother trust flows (instant payouts, background checks) enable frictionless transactions..

Key competitors include TaskRabbit, Thumbtack, Airtasker, Honk (and HonkMobile/HonkTech), Craigslist / Facebook Marketplace / Nextdoor (workarounds).

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On‑demand, map‑first marketplace for local tasks

Executive Summary

Market Validation

Market Opportunity

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