Protect supplier secrets while delegating product sourcing in small e‑commerce

Protect supplier secrets while delegating product sourcing in small e‑commerce targets a $10.8B = 10M small e-commerce merchants globally x $1,080 average annual spend on sourcing/security tools and managed sourcing services total addressable market with medium saturation and a year-over-year growth rate of 12% CAGR for SMB procurement/sourcing tools and adjacent SaaS categories.

Key trends driving demand: Rise of gig economy sourcing -- more founders hire external specialists and contractors who need controlled access to supplier information; AI-enabled supplier discovery -- ML can match product specs to suppliers faster, lowering onboarding friction; Supply-chain fragility -- frequent supplier changes increase the value of managed supplier relationships and provenance tracking; SaaS security adoption for SMBs -- SMBs increasingly accept cloud tools that include encryption and compliance features.