Market Opportunity
Recovering affiliate commissions on refunds - ledger first, event-sourced design targets a $6.0B = 2M businesses x $3K ACV, reflecting global e-commerce and SaaS businesses running affiliate programs and paying for reconciliation and commission management tools total addressable market with medium saturation and a year-over-year growth rate of 15-25% growth in affiliate and partner management software spend as affiliate programs expand and merchants prioritize post-sale risk controls.
Key trends driving demand: Webhook-first payments -- reliable refund and dispute events from Stripe, Adyen, and PayPal enable automated ledger adjustments.; Rise of partner-led growth -- more companies pay affiliates and influencers, increasing volume of commission events and refund risk.; Stronger accounting controls -- finance teams demand auditable, reversible entries for commissions to meet tax and audit requirements..
Key competitors include Refersion, PartnerStack, Impact (impact.com), Tapfiliate, Workarounds - spreadsheets and payment processor exports (Stripe, PayPal, manual).