Reduce returns and wasted ad spend by filtering high-quality COD buyers

Reduce returns and wasted ad spend by filtering high-quality COD buyers targets a $1.2B = 1.5M active SMB e-commerce merchants in Africa × $800 ACV (software + integrations + services) per merchant total addressable market with medium saturation and a year-over-year growth rate of 15-25% YoY growth for African e-commerce and related merchant SaaS adoption according to McKinsey and Statista regional e-commerce analyses.

Key trends driving demand: COD persists in many African markets because of low card penetration and trust issues — this keeps demand for solutions that reduce COD failure rates.; Messaging-first commerce (WhatsApp) is mainstream in many markets, creating an automation channel for verification and recovery workflows.; Ad platforms are increasing scrutiny on unit economics, so merchants must improve order conversion quality to sustain ad budgets — this drives interest in pre-purchase scoring.; Rising availability of courier and payment APIs across the region makes end-to-end integrations feasible and enables post-order labeling for ML models..