Executive Summary

Many mid-market and enterprise websites lose customers and create support load because visitors cannot complete multi-step tasks or understand contextual requirements, with task abandonment rates commonly in the 20–60% range depending on complexity. This shows up as higher churn, elevated support costs, and missed revenue across roughly 1,000,000 mid-market and enterprise sites that together represent a $40B spend category for CX, digital adoption and conversion tooling. Product and support leaders bear the operational and financial burden of these failures while trying to preserve first-party data and compliance. You could build an AI-driven, privacy-first on-page guidance layer that visually interprets live pages (DOM plus rendered pixels) using multimodal models to generate step-by-step “show me how” overlays, auto-generated micro-guides, and contextual suggested actions tied to detected user intent. Combine that with analytics and CDP/CRM integrations, a no-code authoring UI for support teams, and SDKs for web and single-page apps so teams can measure lift and iterate quickly. With conservative assumptions—reducing task abandonment by 10–25% and cutting related support tickets by 15–30%—a mid-market customer could justify roughly $30–60K annually, consistent with the market’s $40K/category benchmark. This market is attractive now because vision+language models make robust visual page understanding feasible, privacy and first-party data trends push investment into on-site retention, and users increasingly expect instant in-context help. Competition is moderate—digital adoption platforms, session replayers, and chat vendors exist—but you can differentiate through superior real-time visual accuracy across diverse layouts, enterprise-grade privacy and compliance features, and clear ROI evidence; the main challenges are model drift with frequent UI changes and long enterprise sales cycles, both of which require focused engineering and sales resources.

Market Opportunity

Reduce website churn by showing visitors exactly how to complete tasks targets a $40.0B = 1,000,000 mid-market & enterprise websites x $40K annual spend on CX, digital adoption and conversion tooling total addressable market with medium saturation and a year-over-year growth rate of 15-25% annually in digital adoption & CX software.

Key trends driving demand: Multimodal AI -- Vision + language models enable interpreting live webpages visually and semantically, making 'show me how' possible.; First-party data focus -- Sites are investing in on-site guidance and retention as ad/third-party tracking becomes less reliable.; Self-serve expectations -- Users expect instant, context-aware help inside the product instead of delayed support channels..

Key competitors include WalkMe, Whatfix, Appcues, FullStory, Intercom (Product Tours & In-App Help).

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Reduce website churn by showing visitors exactly how to complete tasks

Executive Summary

Market Validation

Market Opportunity

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