Replace a full‑time WhatsApp operator with automated chat workflows

Replace a full‑time WhatsApp operator with automated chat workflows targets a $4.5B = 15M SMBs in emerging markets × $300 ACV total addressable market with medium saturation and a year-over-year growth rate of 15% YoY — increasing adoption of conversational commerce and business messaging platforms (industry reports: Statista/WhatsApp Business adoption trends).

Key trends driving demand: Chat-first commerce is accelerating — SMBs are shifting sales and support to messaging apps, increasing demand for automation.; WhatsApp Business API access and template messaging have matured — vendors can reliably automate two-way customer flows.; Local payment link adoption is rising — integrating payments into chat increases conversion and ARPU for chat automation tools.; Affordable NLP and low-code builders reduce the cost and time to ship usable intent routing for SMB workflows..