Replace expensive enterprise field-service CRM with a vertical, modern alternative

Replace expensive enterprise field-service CRM with a vertical, modern alternative targets a $12.0B = 30,000 mid-market field-service & home-services businesses globally x $400k estimated ACV (enterprise/branched accounts) total addressable market with medium saturation and a year-over-year growth rate of 12-18% annually for vertical SaaS & field-service management software.

Key trends driving demand: Verticalization of SaaS -- Buyers prefer industry-specific workflows over generic CRMs, enabling focused products to win share.; AI/automation for dispatch -- Machine learning improves scheduling/ETA accuracy and reduces labor inefficiencies, increasing ROI for buyers.; Cost scrutiny at mid-market -- Rising software budgets are being audited, creating churn from expensive incumbents to cheaper modern alternatives..