Replace static onboarding decks with watched, effective onboarding experiences

Replace static onboarding decks with watched, effective onboarding experiences targets a $9.6B = 320,000 product companies × $30K ACV total addressable market with medium saturation and a year-over-year growth rate of 15-20% (industry estimates for digital adoption and customer success tooling from analyst reports).

Key trends driving demand: Product-led growth — more vendors prioritize self-serve onboarding, creating demand for embedded guides and walkthroughs.; AI-assisted content creation — advances in script and voice generation make fast production of high-quality walkthroughs feasible and cheap.; Shift to micro-learning — users prefer short, contextual learning moments which creates opportunity for modular micro-onboarding assets.; API-first integrations — customers expect onboarding tools to integrate with analytics, feature flags, and CRMs to trigger contextual content..