Rescue shoppers from low‑quality marketplace junk with curated discovery

Rescue shoppers from low‑quality marketplace junk with curated discovery targets a $30.0B = 10M quality-focused households × $3,000 annual spend on curated/higher-quality goods total addressable market with medium saturation and a year-over-year growth rate of 10-12% YoY e-commerce growth (Statista/industry estimates 2023-2025) — growth shows ongoing migration to online discovery.

Key trends driving demand: Value-first and quality-first shopping — shoppers are shifting from lowest-price to durability and reviews, creating demand for curated channels.; AI-enabled discovery — modern CV/NLP tools make it practical to detect low-quality listings and automate vetting at scale.; Brand direct-to-consumer growth — indie brands are looking for curated marketplaces to escape price competition on mass marketplaces.; Sustainability and anti-waste preferences — consumers increasingly prefer fewer, better purchases, which favors quality-focused discovery..