Scalable WhatsApp messaging: automate support, marketing & bulk outreach

Scalable WhatsApp messaging: automate support, marketing & bulk outreach targets a $30.0B = 200M businesses x $150/year average spend on messaging APIs & subscriptions total addressable market with medium saturation and a year-over-year growth rate of 18% annual growth in conversational commerce and messaging APIs.

Key trends driving demand: Conversational Commerce -- customers prefer buying and resolving issues inside messaging apps, increasing demand for commerce-grade messaging features.; AI-driven Automation -- LLMs enable automated triage, templated responses and personalization at scale, reducing agent costs and time-to-resolution.; WhatsApp Penetration in Emerging Markets -- explosive growth in India, LATAM, Africa increases addressable user base for WhatsApp-first solutions.; Omnichannel Consolidation -- businesses prefer unified inboxes and shared context, increasing demand for integrations between WhatsApp, CRM, and analytics..