Seed first snowboard & ski listings with community-first seeding

Seed first snowboard & ski listings with community-first seeding targets a $1.2B = 3.0M annual active buyers × $400 average annual used ski/snowboard spend (global online + local resale) total addressable market with medium saturation and a year-over-year growth rate of 8% annual growth — driven by resale market expansion and circular-economy adoption (industry resale reports, 2022-2024 trend data).

Key trends driving demand: Resale momentum — consumers increasingly prefer secondhand sporting goods to save money and reduce waste, creating sustained demand for used ski/snowboard gear.; AI listing automation — image enhancement and NLG tools let sellers create high-quality listings from a few photos, lowering onboarding friction.; Local-first commerce — buyers often prefer geographically close sellers for seasonal equipment, enabling hyper-local matching and pickup logistics.; Community-driven trust — ski clubs, instructors, and local shops act as trust anchors that improve conversion versus anonymous listings.; Mobile-native listings — improved phone photography and mobile checkout increase conversion when listing UX is streamlined for mobile users..