Simple finance tracker for small clothing brands - sheet + workflow

Simple finance tracker for small clothing brands - sheet + workflow targets a $500M = 5M small apparel/creator brands x $100 ARPU/year. Rationale: there are millions of micro apparel sellers globally on platforms like Shopify, Etsy, WooCommerce and social commerce; $100/year is a conservative SaaS/template + connector price targeted at prosumers. total addressable market with medium saturation and a year-over-year growth rate of 12-18% - steady growth in creator commerce and independent DTC brands.

Key trends driving demand: Creator-driven DTC growth -- more solo founders and micro-brands need lightweight accounting.; API-first commerce platforms -- Shopify and Stripe make automated data ingestion feasible.; Improved OCR and receipt parsing -- lowers friction for non-accountants to capture costs.; Shift to subscription tooling for founders -- willingness to pay for time-saving SaaS rather than one-off spreadsheets..