Market Opportunity
Solve boutique retail chaos with inventory, POS & customer automation targets a $6.0B = 3M boutiques × $2K ACV total addressable market with medium saturation and a year-over-year growth rate of 8% CAGR (global retail POS & small retail SaaS growth estimated by industry analysts).
Key trends driving demand: Shift to omnichannel and mobile-first retail — small boutiques must sell in-store, on social, and online, creating demand for unified systems.; AI becomes affordable for SMBs — demand forecasting, OCR, and recommendations can now be offered as features rather than enterprise luxuries.; Rise of curated retail and pop-ups — boutique owners need lightweight tools that handle irregular SKUs and short selling windows.; Payments and hardware commoditization — low-cost card readers and integrated payments reduce barriers to POS adoption..
Key competitors include Square for Retail (Block), Shopify POS, Lightspeed (retail) / Vend (acquired), Loyverse.