Market Opportunity
Stop Chasing Invoices — payment-gated file delivery via webhooks targets a $36.0B = 20M small digital-service sellers x $1,800 ACV (payments, delivery tooling, automation) total addressable market with medium saturation and a year-over-year growth rate of 12% YoY — combined growth of digital payments, freelance platforms and digital-goods sales.
Key trends driving demand: API-first payments -- Stripe and competitors expose reliable webhooks and event streams, enabling programmatic delivery workflows.; Rise of the freelance/gig economy -- more independent sellers need frictionless, automated delivery tied to payment events.; Instant commerce expectations -- buyers expect immediate access to files after checkout, increasing demand for reliable gating.; Serverless & cloud storage ubiquity -- cheap signed-URL workflows remove infrastructure friction for secure delivery..
Key competitors include SendOwl, Gumroad, DocSend (by Dropbox), DIY: Stripe + S3 (self-built integrations).
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