Streamline WhatsApp/Instagram order chats into a simple catalog + dashboard

Streamline WhatsApp/Instagram order chats into a simple catalog + dashboard targets a $4.32B = 100M micro & small merchants globally × $43.2 ACV (average $3.6/mo plan × 12 months). total addressable market with medium saturation and a year-over-year growth rate of 25% YoY (Source: combined signals from Google-Temasek e-Conomy reports and industry research on conversational commerce growth).

Key trends driving demand: Conversational commerce is becoming mainstream — more merchants prefer messaging apps for discovery and orders, creating demand for structured tools.; Mobile-first micro-merchants avoid building websites and instead use catalog links and messaging, which lowers the bar for low-cost SaaS solutions.; Platform APIs (WhatsApp Business API and Instagram Graph API) are becoming more accessible to third-party tools, enabling integrated order experiences.; Rising UPI and instant payments in markets like India simplify payment collection within messaging flows and reduce friction for checkout..