Executive Summary

Small and midsize businesses are accumulating more SaaS vendors than ever and routinely miss recurring charges, resulting in orphaned subscriptions and wasted cash; an estimated 15 million SMBs represent the addressable base for subscription-management and recovery services. The market-sizing premise—$12.0B = 15M SMBs x $800 ACV—signals both the scale of the problem and willingness to pay for tools that reduce leakage and recover funds. You could build an end-to-end platform that discovers subscriptions across card feeds, bank transactions, expense systems and SSO directories, automates cancellation and vendor outreach, and initiates reconciling or recovery actions via payment APIs and chargeback/dispute workflows. The product would combine automated detection, a human-in-the-loop recovery team for complex disputes, integrations with accounting and payroll systems, and a transparent pricing model (subscription plus success fee) tied to recovered amounts. This market is attractive now because three structural trends converge: relentless SaaS proliferation increases accidental spend, open banking and payment processor APIs lower the friction to reconcile and initiate recoveries, and regulatory scrutiny around renewals and dark patterns is making buyers and vendors more attentive. Independent analyses rate the space highly (Market Score 92/100, Revenue Potential 88/100), and the $12B TAM creates room for focused entrants. To stand out you would need verifiable recovery rates and bank/PSP integrations to automate heavy lifting, a compliance-first approach to reduce legal risk, and channel partnerships with accounting firms and payment processors to drive low-cost distribution. Challenges are real: competition is medium, banks and large fintechs may try to replicate features, and building reliable payment-level access and dispute workflows is operationally intensive, so early wins should emphasize measurable ROI and tight integration with SMB finance workflows.

Market Opportunity

Transparent SaaS subscription control — discover, cancel & reclaim targets a $12.0B = 15M SMBs x $800 ACV (annual subscription-management & recovery services) total addressable market with medium saturation and a year-over-year growth rate of 25%.

Key trends driving demand: SaaS proliferation -- More tools per company increases accidental and orphaned subscriptions, raising demand for discovery and control; Open banking & payments APIs -- Banks and processors expose hooks that enable automated reconciliation and dispute initiation; Regulatory scrutiny -- New consumer protection rules and anti-dark-pattern guidance increase buyer awareness and vendor compliance costs.

Key competitors include Zluri, Torii, G2 Track (formerly Siftery), Rocket Money (formerly Truebill), Manual bank chargeback & support workflows (workaround).

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Transparent SaaS subscription control — discover, cancel & reclaim

Executive Summary

Market Validation

Market Opportunity

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