WhatsApp friction for SMBs — AI assistant to automate chats & sales

WhatsApp friction for SMBs — AI assistant to automate chats & sales targets a $40.0B = 200M SMBs x $200/yr average spend on messaging & support tools total addressable market with medium saturation and a year-over-year growth rate of 18% CAGR — conversational AI and business messaging adoption accelerating.

Key trends driving demand: Messaging-first customers -- consumers prefer async messaging over calls or email, raising demand for WhatsApp-based business experiences.; LLM-driven automation -- Large language models enable near-human conversation automation and quicker template creation for SMBs.; API & platform maturity -- WhatsApp Business API, cloud-hosted messaging gateways, and turnkey connectors reduce engineering friction.; Verticalization of bots -- Industry-specific conversational flows (restaurants, retail, salons) improve conversion and adoption..